In order to properly reach your account’s growth potential, we have to bring accounts through a “Warm Up Phase.” Instagram places activity limits on each account (how many people you can follow in a day & how many people you can unfollow in a day).

By default, most accounts are very limited. Our Warm Up Phase is engineered to strategically increase these default limits so we can maximize your activity during your subscription. The more activity we’re able to perform on your account, the more growth you’ll typically receive.

Warming up an account is necessary for any kind of interaction growth method. Since this is a mandatory process, that’s why it’s included in our free trial. You will still obtain new followers during the Warm Up Phase, but growth typically increases over time.