Why it worked
Starting with a common food craving makes viewers stop scrolling instantly.
Make it yours
Film yourself holding the main ingredient while naming a late night craving.
Reel by @itsmannymichael, 396K views, posted .
Growth+222,835
Introducing the all new Ascend. Read the announcement
Trusted by 10,000+ creators and brands.
The Viral Growth Platform for Brands & Creators on Instagram.
Why it worked
Starting with an awkward wardrobe malfunction makes people watch to the end.
Make it yours
Film a blooper from your shoot and explain how you fixed the mess.
Reel by @ezrafrech, 22M views, posted .
Why it worked
Starting with an absurdly exaggerated setup makes people stop scrolling instantly.
Make it yours
Film your daily routine and multiply every step by ten for comedy.
Reel by @thelearys, 21M views, posted .
Why it worked
Opening with a loud shout straight into the lens grabs attention before you can scroll.
Make it yours
Film your first second while walking towards the camera and yelling your hook.
Reel by @ndo_champ, 20M views, posted .
See when an account took off, what it posted, and how to make your own version.
Why it worked
Starting with a common food craving makes viewers stop scrolling instantly.
Make it yours
Film yourself holding the main ingredient while naming a late night craving.
Reel by @itsmannymichael, 396K views, posted .
Growth+222,835
Why it worked
Starting with a bold promise to ignore reality forces people to stop scrolling.
Make it yours
Write a shocking first line about your niche on screen and talk over it.
Reel by @emmakarolyna, 985K views, posted .
Growth+187,403
Ask anything about your niche. Ascend’s AI watches thousands of viral videos every day.
What's working in my niche this week?
What’s working in cooking this week
1. Practical kitchen hacks with an immediate payoff
The winning structure is: show the useful result immediately, add a curiosity-led text hook, then demonstrate the trick quickly.
Why it worked
Starting with a normal kitchen task that turns into an absurdly wild accident.
Make it yours
Film a simple chore and exaggerate where the tool or item ends up.
Reel by @creators, 37M views, posted .
Why it worked
Showing the finished glazed food right at the start hooks hungry people instantly.
Make it yours
Start your tutorial by showing the final finished result in the first second.
Reel by @zachchoi, 19M views, posted .
Why it worked
Starting with a bold freebie claim stops the scroll instantly.
Make it yours
Show how to make something expensive for zero cost today.
Reel by @alonaloewen, 16M views, posted .
A real person grows your account every day, reaching the people you choose.
How your Growth Assistant works, a 90-second video.
Why it worked
It drops you straight into the chaos before you know what is coming.
Make it yours
Start your next video right in the middle of a messy moment.
Reel by @chrisashley, 24M views, posted .
Wrong place wrong time #cake #basketball @thekinghandles
A basketball player slips and wipes out during a one-on-one game at a park court. A man holding a cake near a car accidentally gets hit in the face with a cake, setting up a humorous twist.
Wrong place wrong time
The reel opens mid-action on an intense basketball move with rapid movement, immediately drawing the viewer into the play.
See why any viral video took off, and how to make your own version.
Or scroll the best videos in your niche full screen and ask about the one you’re watching.
Open any creator or brand to see their followers day by day, their best videos and the accounts like them.

Marvin Achi
@marvinachi
8.8M followers·385 following
Growth+172,656
For brands and local businesses
What would that do for your sales?
Find the brands and local shops taking off in your niche and copy what works.
Why it worked
Starting with an impossible style timeline forces people to stay until the end.
Make it yours
Build a rapid outfit montage moving from ancient history to the far future.
Reel by @wisdm, 10M views, posted .
Wisdom Kaye@wisdm+323K followers this weekGrowth+317,641
Type an idea, a hook, a creator or a link and find the videos that already took off.
Search: Outfit ideas
Why it worked
Heavy text slams and a fast zoom lock eyes in the first second.
Make it yours
Flash bold text on screen while showing your best items.
Reel by @calvinklein, 18M views, posted .
Why it worked
Sudden jump cut from messy pajamas to full glam creates instant visual payoff.
Make it yours
Film yourself in casual clothes and jump cut to your finished look.
Reel by @suhanakhan2, 12M views, posted .
Get started for free. Change or cancel anytime.
For those just starting off
Free for 5 daysthen $50/mo
For those ready to scale
Free for 5 daysthen $150/mo
For those ready to ascend
Free for 5 daysthen $300/mo
Make viral videos with Ascend AI.
A real person helping you grow every day.
| Solo | Growth | Viral | |
|---|---|---|---|
| The plan | |||
| Price | $50/mo | $150/mo | $300/mo |
| Usage | 1x | 5x | 15x |
| Weekly credits | 1,000 | 5,000 | 15,000 |
| Trial credits | 500 | 500 | 500 |
| Ascend AI | |||
| AI Chat | Included | Included | Included |
| Analyze videos | Included | Included | Included |
| Analyze creators | Included | Included | Included |
| Discover search | Included | Included | Included |
| Track creators | 5 | 15 | 30 |
| Growth plan | |||
| Weekly hours | Not included | 15 | 30 |
| Expert human support | Not included | Included | Included |
| Targeted account growth | Not included | Included | Included |
| Location targeting | Not included | Included | Included |
| Competitor targeting | Not included | Included | Included |
| Hashtag targeting | Not included | Included | Included |
| Dedicated assistant | Not included | Included | Included |
| Dedicated device | Not included | Included | Included |
| Membership | |||
| 5-day free trial | Included | Included | Included |
| Change or cancel anytime | Included | Included | Included |
| No long-term contracts | Included | Included | Included |
| Satisfaction guarantee | Included | Included | Included |
Find the fastest-growing accounts in your niche and copy what works.
+154K followers this week · +0.5%
33M followers · 12 reels · 15M avg views
+149K followers this week · +17%
1.0M followers · 50 reels · 762K avg views
+143K followers this week · +1.8%
8.1M followers · 37 reels · 877K avg views
Ascend Viral is now Ascend, the viral growth platform for brands and creators on Instagram. Ascend analyzes top viral videos in your niche and shows you what works best for your account. On Growth and Viral, the Growth plan adds targeted, local followers. More on how it works.
Yes. Ascend Viral is now Ascend. Read the announcement.
If you’re a creator, brand or local business posting Reels, yes. See who it’s for.
That depends on your niche, your content and who you target. Post what works and watch your reach expand. See what drives growth.
You’ll see what works in your niche the day you sign up. Growth plan followers add up week by week. See the timeline.
Because you stop guessing. Ascend’s AI watches thousands of viral videos every day, and on Growth and Viral the Growth plan brings targeted, local followers. See why people pick Ascend.
Yes. Start with a free account, or try any plan free for 5 days.
Pick a plan and use everything for 5 days. Cancel before the trial ends and you pay nothing.