Why it worked
It shares a painful personal realization that makes watchers pause and reflect.
Make it yours
Share a hard truth a teacher told you that changed how you make friends.
Reel by @emmakarolyna, 544K views, posted .
Growth+211,112
Introducing the all new Ascend. Read the announcement
Trusted by 10,000+ creators and brands.
The Viral Growth Platform for Brands & Creators on Instagram.
Why it worked
Using a household fork to draw patterns makes a complex craft look simple.
Make it yours
Swap your standard tool for a kitchen utensil to make a classic task look new.
Reel by @artbysangeeta, 19M views, posted .
Why it worked
Sharing a tiny ego boost as a massive win makes people laugh and stay.
Make it yours
Act overly excited about a very small compliment you got today.
Reel by @tysonnek, 18M views, posted .
Why it worked
A beauty creator demonstrates a trending nose contouring technique using letter shapes (r, c, h, u, i).
Reel by @cczuleighka, 18M views, posted .
See when an account took off, what it posted, and how to make your own version.
Why it worked
It shares a painful personal realization that makes watchers pause and reflect.
Make it yours
Share a hard truth a teacher told you that changed how you make friends.
Reel by @emmakarolyna, 544K views, posted .
Growth+211,112
Why it worked
It sets an impossible timeline challenge and speeds through every single era.
Make it yours
Build a fast montage of looks spanning from the past to the far future.
Reel by @wisdm, 9M views, posted .
Growth+214,980
Ask anything about your niche. Ascend’s AI watches thousands of viral videos every day.
What's working in my niche this week?
What’s working in cooking this week
1. Practical kitchen hacks with an immediate payoff
The winning structure is: show the useful result immediately, add a curiosity-led text hook, then demonstrate the trick quickly.
Why it worked
It starts with a simple chore and escalates into total absurdity.
Make it yours
Film a normal task and cut to it flying out of the room.
Reel by @creators, 31M views, posted .
Why it worked
Opening with a close shot of the finished dish immediately hooks hungry viewers.
Make it yours
Show your final result in the first second before cutting to the steps.
Reel by @zachchoi, 16M views, posted .
Why it worked
It shows a rare DIY process from scratch that makes people curious.
Make it yours
Film yourself making a basic item you usually buy at the store.
Reel by @alonaloewen, 15M views, posted .
A real person grows your account every day, reaching the people you choose.
How your Growth Assistant works, a 90-second video.
Why it worked
Starting with an awkward wardrobe malfunction makes people watch to the end.
Make it yours
Film a blooper from your shoot and explain how you fixed the mess.
Reel by @ezrafrech, 22M views, posted .
This almost got really bad😬
Ezra Frech shares a clip from Dancing with the Stars where his dance partner's fringe gets caught on his prosthetic leg during a routine. Despite the mishap, they successfully resolve the issue and finish the dance.
When Dani's fringe got stuck on my prosthetic
The opening uses an on-screen text claim describing an unexpected mishap during a dance routine, immediately creating curiosity about how the situation resolves.
See why any viral video took off, and how to make your own version.
Or scroll the best videos in your niche full screen and ask about the one you’re watching.
Open any creator or brand to see their followers day by day, their best videos and the accounts like them.

Mikah Cruz | Muay Thai Princess
@mikahdiazcruz
780K followers·867 following
Growth+126,190
For brands and local businesses
What would that do for your sales?
Find the brands and local shops taking off in your niche and copy what works.
Why it worked
Starting with a sudden food craving hooks viewers who love quick comfort food ideas.
Make it yours
Film yourself talking about a strong food craving right before showing the recipe.
Reel by @itsmannymichael, 302K views, posted .
Manny Michael@itsmannymichael+269K followers this weekGrowth+241,127
Type an idea, a hook, a creator or a link and find the videos that already took off.
Search: Dance
Why it worked
Starting mid-move in a tight space makes the whole routine feel high energy.
Make it yours
Film your next routine in a narrow hallway and drop right into the action.
Reel by @dianajha_, 11M views, posted .
Why it worked
Starting mid move grabs eyes instantly without any setup.
Make it yours
Film your team doing a routine on the street.
Reel by @karimjovian, 7M views, posted .
Get started for free. Change or cancel anytime.
For those just starting off
Free for 5 daysthen $50/mo
For those ready to scale
Free for 5 daysthen $150/mo
For those ready to ascend
Free for 5 daysthen $300/mo
Make viral videos with Ascend AI.
A real person helping you grow every day.
| Solo | Growth | Viral | |
|---|---|---|---|
| The plan | |||
| Price | $50/mo | $150/mo | $300/mo |
| Usage | 1x | 5x | 15x |
| Weekly credits | 1,000 | 5,000 | 15,000 |
| Trial credits | 500 | 500 | 500 |
| Ascend AI | |||
| AI Chat | Included | Included | Included |
| Analyze videos | Included | Included | Included |
| Analyze creators | Included | Included | Included |
| Discover search | Included | Included | Included |
| Track creators | 5 | 15 | 30 |
| Growth plan | |||
| Weekly hours | Not included | 15 | 30 |
| Expert human support | Not included | Included | Included |
| Targeted account growth | Not included | Included | Included |
| Location targeting | Not included | Included | Included |
| Competitor targeting | Not included | Included | Included |
| Hashtag targeting | Not included | Included | Included |
| Dedicated assistant | Not included | Included | Included |
| Dedicated device | Not included | Included | Included |
| Membership | |||
| 5-day free trial | Included | Included | Included |
| Change or cancel anytime | Included | Included | Included |
| No long-term contracts | Included | Included | Included |
| Satisfaction guarantee | Included | Included | Included |
Find the fastest-growing accounts in your niche and copy what works.
+133K followers this week · +1.7%
8.0M followers · 38 reels · 849K avg views
+115K followers this week · +69%
282K followers · 62 reels · 85K avg views
+105K followers this week · +21%
604K followers · 68 reels · 284K avg views
Ascend Viral is now Ascend, the viral growth platform for brands and creators on Instagram. Ascend analyzes top viral videos in your niche and shows you what works best for your account. On Growth and Viral, the Growth plan adds targeted, local followers. More on how it works.
Yes. Ascend Viral is now Ascend. Read the announcement.
If you’re a creator, brand or local business posting Reels, yes. See who it’s for.
That depends on your niche, your content and who you target. Post what works and watch your reach expand. See what drives growth.
You’ll see what works in your niche the day you sign up. Growth plan followers add up week by week. See the timeline.
Because you stop guessing. Ascend’s AI watches thousands of viral videos every day, and on Growth and Viral the Growth plan brings targeted, local followers. See why people pick Ascend.
Yes. Start with a free account, or try any plan free for 5 days.
Pick a plan and use everything for 5 days. Cancel before the trial ends and you pay nothing.