Why it worked
Starting with a common physical pain point immediately pulls people in.
Make it yours
Film yourself demonstrating a quick fix for a problem your audience faces daily.
Reel by @restless_fitness, 1M views, posted .
Growth+163,076
Introducing the all new Ascend. Read the announcement
Trusted by 10,000+ creators and brands.
The Viral Growth Platform for Brands & Creators on Instagram.
Why it worked
Starting with an intense crime claim makes people stick around to see the joke.
Make it yours
Film a playful skit based on a dramatic text hook in your niche tomorrow.
Reel by @tristanj22, 17M views, posted .
Why it worked
Comparing everyday looks to runway models creates an instant urge to see the trick.
Make it yours
Show the exact steps to copy a famous style using simple letters.
Reel by @cczuleighka, 15M views, posted .
Why it worked
Sudden facial zoom paired with shocking text hooks viewers instantly.
Make it yours
Film a fast zoom on your face while showing a hidden tool in your app.
Reel by @aditeayy, 14M views, posted .
See when an account took off, what it posted, and how to make your own version.
Why it worked
Starting with a common physical pain point immediately pulls people in.
Make it yours
Film yourself demonstrating a quick fix for a problem your audience faces daily.
Reel by @restless_fitness, 1M views, posted .
Growth+163,076
Why it worked
Starting with a bold insult hook makes people tag their gym friends instantly.
Make it yours
Call out a specific friend group in your first line to drive shares.
Reel by @thegainsmith, 192K views, posted .
Growth+151,381
Ask anything about your niche. Ascend’s AI watches thousands of viral videos every day.
What's working in my niche this week?
What’s working in cooking this week
1. Practical kitchen hacks with an immediate payoff
The winning structure is: show the useful result immediately, add a curiosity-led text hook, then demonstrate the trick quickly.
Why it worked
Dropping a massive block of butter in the first frame triggers instant cravings.
Make it yours
Start your video by adding an absurd amount of your key ingredient right away.
Reel by @nitustadka, 10M views, posted .
Why it worked
It opens with a close up cheese pull that makes viewers stop scrolling instantly.
Make it yours
Film a messy close up of your finished product as the very first second.
Reel by @iramsfoodstory, 9M views, posted .
Why it worked
Starting midaction with food pouring hooks viewers before they can scroll away.
Make it yours
Film your hands dumping the main ingredient into a bowl as your first second.
Reel by @g_bque, 8M views, posted .
A real person grows your account every day, reaching the people you choose.
How your Growth Assistant works, a 90-second video.
Why it worked
Sudden physical mishap right after a normal travel setup catches people off guard.
Make it yours
Film a routine travel moment right before a clumsy slip or silly accident happens.
Reel by @influencersinthewild, 20M views, posted .
Warning slippery when wet! (Via @carollacoaster )
A woman accidentally slips and falls into a canal while standing on a slippery step in Venice. She surfaces laughing while still holding her shoes.
trip advise: taking in the full venice experience
The on-screen text sets up a travel premise before the unexpected slip into the canal captures the viewer's attention.
See why any viral video took off, and how to make your own version.
Or scroll the best videos in your niche full screen and ask about the one you’re watching.
Open any creator or brand to see their followers day by day, their best videos and the accounts like them.

courtney ₊˚✩
@cozyquartzz
234K followers·667 following
Growth+106,338
For brands and local businesses
What would that do for your sales?
Find the brands and local shops taking off in your niche and copy what works.
Why it worked
Starting with a sudden food craving hooks viewers who love quick comfort food ideas.
Make it yours
Film yourself talking about a strong food craving right before showing the recipe.
Reel by @itsmannymichael, 302K views, posted .
Manny Michael@itsmannymichael+41K followers todayGrowth+183,289
Type an idea, a hook, a creator or a link and find the videos that already took off.
Search: AI
Why it worked
Opening with a massive tech fail makes every frustrated user nod instantly.
Make it yours
Film a common workflow error and compare it to a dramatic public meltdown tomorrow.
Reel by @acknowledge.ai, 5M views, posted .
Why it worked
It drops a wild invention right at the start before anyone can scroll away.
Make it yours
Show a crazy new tool in your field and explain what it does in ten seconds.
Reel by @nytimes, 3M views, posted .
Get started for free. Change or cancel anytime.
For those just starting off
Free for 5 daysthen $50/mo
For those ready to scale
Free for 5 daysthen $150/mo
For those ready to ascend
Free for 5 daysthen $300/mo
Make viral videos with Ascend AI.
A real person helping you grow every day.
| Solo | Growth | Viral | |
|---|---|---|---|
| The plan | |||
| Price | $50/mo | $150/mo | $300/mo |
| Usage | 1x | 5x | 15x |
| Weekly credits | 1,000 | 5,000 | 15,000 |
| Trial credits | 500 | 500 | 500 |
| Ascend AI | |||
| AI Chat | Included | Included | Included |
| Analyze videos | Included | Included | Included |
| Analyze creators | Included | Included | Included |
| Discover search | Included | Included | Included |
| Track creators | 5 | 15 | 30 |
| Growth plan | |||
| Weekly hours | Not included | 15 | 30 |
| Expert human support | Not included | Included | Included |
| Targeted account growth | Not included | Included | Included |
| Location targeting | Not included | Included | Included |
| Competitor targeting | Not included | Included | Included |
| Hashtag targeting | Not included | Included | Included |
| Dedicated assistant | Not included | Included | Included |
| Dedicated device | Not included | Included | Included |
| Membership | |||
| 5-day free trial | Included | Included | Included |
| Change or cancel anytime | Included | Included | Included |
| No long-term contracts | Included | Included | Included |
| Satisfaction guarantee | Included | Included | Included |
Find the fastest-growing accounts in your niche and copy what works.
+116K followers this week · +3.7%
3.2M followers · 120 reels · 603K avg views
+106K followers this week · +1.3%
8.0M followers · 37 reels · 834K avg views
+100K followers this week · +0.4%
26M followers · 89 reels · 2.6M avg views
Ascend Viral is now Ascend, the viral growth platform for brands and creators on Instagram. Ascend analyzes top viral videos in your niche and shows you what works best for your account. On Growth and Viral, the Growth plan adds targeted, local followers. More on how it works.
Yes. Ascend Viral is now Ascend. Read the announcement.
If you’re a creator, brand or local business posting Reels, yes. See who it’s for.
That depends on your niche, your content and who you target. Post what works and watch your reach expand. See what drives growth.
You’ll see what works in your niche the day you sign up. Growth plan followers add up week by week. See the timeline.
Because you stop guessing. Ascend’s AI watches thousands of viral videos every day, and on Growth and Viral the Growth plan brings targeted, local followers. See why people pick Ascend.
Yes. Start with a free account, or try any plan free for 5 days.
Pick a plan and use everything for 5 days. Cancel before the trial ends and you pay nothing.