Introducing the all new Ascend. Read the announcement

Everything you need to grow.

Find what works in your niche, make it your own, and grow on Instagram.

Which hooks are working for entrepreneurs right now?

The strongest pattern in this week’s entrepreneur Reels is a specific tension up front.

  • “Are pipe welders cooked?”

    A provocative question about automation makes viewers want to see the demonstration and weigh in.

    1K comments93K likes1242 breakout score
    meltinmetalmobile3M views

    Why it worked

    It drops a heavy industry question right as the robot turns on.

    Make it yours

    Film your tool doing a tough job while asking if your craft is dead.

    Reel by @meltinmetalmobile, 3M views, posted .

  • “4 years ago an apprentice… now”

    A quick before-and-after teases a transformation and makes people want to see the progress.

    184 comments30K likes549 breakout score
    ewokdoeshvac1M views

    Why it worked

    Opens with a stark old photo that forces people to watch the progress.

    Make it yours

    Show your messy beginnings next to your current setup in five seconds.

    Reel by @ewokdoeshvac, 1M views, posted .

  • Closing a deal on the golf course

    A real-world business situation gives the pitch a story and a result to watch for.

    610 comments106K likes1012 breakout score
    soarbars1M views

    Why it worked

    It shows a real live product pitch to strangers in an unexpected spot.

    Make it yours

    Film yourself pitching your product to a random person in public.

    Reel by @soarbars, 1M views, posted .

New ideas every day. Made for your niche.

Every day, Ascend picks the top viral videos in your niche. Turn any of them into a script for your account.

364 comments33K likes212 breakout score
jaimeiniguez_327K views

Why it worked

Starting with a bold comparison made people stop scrolling instantly.

Make it yours

Compare an old trend to a new one on screen.

Reel by @jaimeiniguez_, 327K views, posted .

40 comments7K likes154 breakout score
crimsoneducation440K views

Why it worked

Ranking familiar places in a numbered list triggers instant debate in the comments.

Make it yours

List five common choices in your niche and rank them from hardest to easiest.

Reel by @crimsoneducation, 440K views, posted .

2K comments36K likes1820 breakout score
terencesia1M views

Why it worked

It shatters assumptions by swapping ordinary room objects for wild AI scenes in real time.

Make it yours

Film a normal item in your hand and overlay a wild scene to trick your viewers.

Reel by @terencesia, 1M views, posted .

677 comments150K likes359 breakout score
estherlikespottery2M views

Why it worked

Drinking from a pet bottle while working creates instant bizarre curiosity.

Make it yours

Film yourself doing something weird that highlights your dedication.

Reel by @estherlikespottery, 2M views, posted .

Already posted? See how it stacks up.

Analyze your own video and compare it with the viral winners in your niche.

Get a better script, a stronger hook and your next idea.

Or send it by DM

Found a video while scrolling? Send it to @dmascend and ask about it.

33 comments6K likes264 breakout score
brookevtaylor418K views

Why it worked

Starting with a shocking question about work makes people stop scrolling instantly.

Make it yours

Ask your audience a surprising question about a hidden workplace trap tomorrow.

Reel by @brookevtaylor, 418K views, posted .

Watch the best videos back to back.

Scroll your niche full screen, with the caption, the song and the transcript right beside each video.

Got a question about the video you’re watching? Ask it right there.

241 comments155K likes209 breakout score
dallastaylor.mp31M views
0:12

Why it worked

starting with a strange secret word makes people stay to see how it sounds.

Make it yours

play a weird sound clip before explaining the story behind it.

Reel by @dallastaylor.mp3, 1M views, posted .

@dallastaylor.mp3Dallas TaylorVerified@dallastaylor.mp399.3K followers
Caption

Rocky has a surprisingly simple vocabulary, but some of his sounds were anything but simple to create. Sound Designer Erik Aadahl walks me through some of Rocky’s words.

What it's about

Sound designer Erik Aadahl explains the unique vocabulary and sound creation process for Rocky in the film Project Hail Mary. He demonstrates specific props and audio techniques used to bring the alien character's language to life.

Hook

One of his most basic words is...

Curiosity gap · Said out loud

Why viewers stay

The opening uses a combination of on-screen text and a direct spoken tease about an alien character's vocabulary, drawing the viewer in with a curiosity gap.

Transcript

One of his most basic words is which is one uh question oxygen fist my bump bad sleep amaze, amaze, amaze in Iridian there's no word for goodbye. How do you say goodbye back home? We don't. But there is a sound that they make by rubbing their limbs together. We do this. This is uh Thai wood frog. So you rub this, and uh and that's our way of saying goodbye. So thanks for coming, Dallas, and

Have an idea? See if it already went viral.

Search an idea, a hook, a creator or a link and find the videos that already took off.

Narrow it down by niche, date, format, hook and sound.

Search: personal growth

  • 26 comments2K likes672 breakout score
    jkeyesauthor336K views

    Why it worked

    Starting with a bold philosophy quote makes viewers pause to think.

    Make it yours

    Drop a famous quote in your first second then explain how to apply it.

    Reel by @jkeyesauthor, 336K views, posted .

  • 355 comments19K likes160 breakout score
    heemmentality348K views

    Why it worked

    Opens with a comforting truth about karma that makes people stop scrolling.

    Make it yours

    Film yourself sharing a simple reminder that time fixes bad situations.

    Reel by @heemmentality, 348K views, posted .

See who’s taking off in your niche.

Open any creator to see their follower growth, their best videos and the creators like them.

@ajadardenAja Darden@ajadarden

+28K followers this month · +30%

120K followers · 53 reels · 128K avg views

Reel by @ajadarden, 5M views5M viewsReel by @ajadarden, 146K views146K viewsReel by @ajadarden, 90K views90K views
@ifarrellzzColby FarrellVerified@ifarrellzz

+10K followers this month · +29%

45K followers · 93 reels · 22K avg views

Reel by @ifarrellzz, 171K views171K viewsReel by @ifarrellzz, 136K views136K viewsReel by @ifarrellzz, 41K views41K views
@asmrberlinnnberlin :3Verified@asmrberlinnn

+43K followers this month · +21%

254K followers · 72 reels · 362K avg views

Reel by @asmrberlinnn, 1M views1M viewsReel by @asmrberlinnn, 1M views1M viewsReel by @asmrberlinnn, 1M views1M views

See your own growth, day by day.

Your followers, your recent videos and the accounts like yours, all on one page.

Want to stay out of the public rankings? Turn on “Hide me from discovery” in Settings.

How growth tracking works
@drpkmath

Dr. PK - PhD, Math Professor

Verified

@drpkmath

39K followers·141 following

Growth+7,426

30.9K33.4K35.9K39.5KSep 21Sep 26Oct 2Oct 7Oct 12Oct 18

Included in Growth and Viral

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Choose places, similar accounts and hashtags, and narrow it down by gender. A real person handles your daily interactions and helps grow your audience.

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